About Us

About Horse
Who We Are
Our story goes all the way back to 1976, starting as a horse catalog supply company called Country Supply. In 2005, TABcom, LLC (formerly PetsUnited) acquired Country Supply, rebranded it as Horse, and took the business online. Today, we are proud to be the world’s largest online retailer of equine products.
What We Can Offer You
We work hard every day to make your life easier and your rides better. Here is what you can always count on from us:
  • The best offers and deals on all your favorite horse supplies
  • Everyday low shipping rates
  • A rock-solid commitment to top-tier customer service
  • The widest selection of high-quality products
  • Decades of hands-on experience and industry knowledge
  • A thriving community of fellow equine enthusiasts
What We Believe
At Horse, we know horses are so much more than just animals. They are elite athletes, loyal friends, and truly integral parts of your family. Can you imagine your life without your horses? We sure can’t.
Many of us own multiple horses, compete regularly, and center our families around this lifestyle. We know firsthand just how much time, energy, and money this passion requires. Horses aren’t just a hobby for us—they are a way of life—and we wouldn’t have it any other way.
That is exactly why we constantly strive to bring you the best possible value. We want you to spend less time stressing over the little things and more time doing what you love. Relying on our years of knowledge, unrivaled passion for horses, and deep understanding of riding, we know how to get you the best deals on everything your horse needs. We became the largest online retailer of equine products by offering the absolute widest selection of gear that you and your horses love, all at unbeatable prices.
Equine Specialist Team
To give you the best service possible, we have built a specialized customer service team that works hand-in-hand with our equine merchandising and purchasing departments. This close collaboration means our Equine Specialist Team can provide you with the most up-to-date product information. If you have a question, we will find the answer. Whether you are trying to find the right product for your favorite horse, dealing with tricky sizing issues, or need help deciphering complex ingredient lists, we are here to help you find the solution you need.
Meet the Team
What Our Customers Are Saying
“It still amazes me! Regardless of claims of ‘best price’ online, I always key in Country Supply (that was the company name when I began ordering from you many, many years ago). You still have everything I need and always at the best price. Thank you!” – Jacquelin
“I love your website! It is easy to use and you always have great deals for me and my family. We can find almost everything we need here, and the shipping is convenient. I just wanted to tell you how much I appreciate a website like yours!” – Kelly
“I am overjoyed with my purchase. Thank you so much. I have never been so happy with an online order as I was with your company. The bags we received in addition were so perfect. I will be shopping with you for all our horse needs from now on! You are the BEST!” – Maria
“I absolutely love your online store! It is my number one go-to place for getting dewormers, tack, horse supplies, and whatever else I might need. You guys almost always have the lowest price and are very reasonable on shipping.” – Amber
“I LOVE the fact that you use Bill Me Later!! It makes buying those expensive supplements easier. I also love the selection of supplements that you have. Thank you for such great products and the multiple ways to pay for them.” – Patrick
Accreditations
TABcom, LLC BBB Business Review
BizRate Customer Certified (GOLD) Site – Horse Reviews at Bizrate